07th May 2008
Writing to be understood
By Jefferson Flanders
Writers who look to persuade, explain, analyze, or inform need to be understood. They fail if their readers don’t comprehend, or understand, what they have written. While in theory clear thinking should translate into clear writing, in practice that transformation doesn’t always happen. Writing to be understood can prove difficult even for experienced, organized writers who have carefully thought through—in advance—what they plan to communicate.
And what about the less prepared: those who employ the writing process to help get their thoughts in order? Some approach the blank page with a relatively blank mind, trusting that the discipline of writing will clarify and organize their thinking. This can be a successful, although risky, strategy. William Strunk, Jr. and E. B. White note in their classic The Elements of Style that “writing is one way to go about thinking, and the practice and habit of writing not only drain the mind but supply it, too.”
Whether you “think and then write,” or “write to think,” the goal is the same: to be understood. In either case, the best measure of clarity in writing is simple: does the reader get it? Does the reader understand your message or argument as you meant it to be understood?
If the reader cannot follow your writing, or finds it confusing, or difficult to decipher, you are not writing clearly. (This imaginary reader should be representative of your broader audience). You may believe your argument makes sense, or that you have captured its essence on paper, but if the reader doesn’t get it, then you have missed the mark. Clarity in writing should lead to comprehension.
Some writers are mystified that what seems crystal clear to them on the page somehow gets “lost in translation” for the reader. (This is why it is always a good idea to ask a colleague or friend to read and review your work with a critical eye before exposing it to a wider audience). Yet this disconnect is understandable, even natural. As Joseph M. Williams has observed: “Our own writing always seems clearer to us than it does to our readers, because we read into it what we wanted to mean when we wrote it, an advantage our readers lack.” The writer, perhaps too close to the work, can suffer from what can be called author’s myopia and lose perspective.
One practical way to bridge this gap is to imagine writing for your reader as a conversation—albeit a one-way conversation. Unlike a real dialog, you don’t have the opportunity to clarify and elaborate as you go along. Since you are restricted to one-way communication, you must anticipate the reader’s likely questions. Mentally construct a list of potential Frequently Asked Questions (FAQ), and then make sure they are answered in your writing.
Remember that the reader’s primary concern is: “What am I being told? And why should I care?” It’s up to the writer to understand and clearly state the purpose of his or her writing (for example, a request for a revised budget, an appeal for new legislation, an analysis of a short story), to relate his or her central message, and to explain why it matters.
Emphasizing a central message helps provide structure. In persuasive writing of any kind, explaining your important ideas will require sharing your reasoning and your supporting evidence with the reader. This is where clear thinking can help inform your writing. By evaluating sources, weighing evidence, developing a hypothesis, and fashioning a logical and effective argument—in advance—there’s a coherent train of thought ready to transfer to paper. The order and flow of ideas will follow a logical progression, which makes it easier for the reader to comprehend.
In practice, clear writing will be simple, but not simplistic. Clear writers follow a few basic principles. They look to inform, and engage, the reader. They explain complex concepts in a step-by-step fashion. Their writing—the paragraphs, phrases, and words—reflect a reader-focused approach. They make sentences and paragraphs no longer than absolutely necessary. Whenever possible they write in the active voice, and select the concrete word or phrase, as opposed to the abstract, to illustrate their point. They write to be understood. Their reward: a reader who gets it.
Jefferson Flanders is an author, educator and independent journalist. He blogs on issues of the day at Neither Red nor Blue.
Copyright © 2008 Jefferson Flanders
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Communication
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